We believe in providing our customers with all the information and expert advice they need before purchasing a JURA coffee machine. Whether the point of sale is physical or digital, in our retailers’ stores or online, it is a place to provide orientation. We aim to provide clear and simple information and expertly answer any questions the customer may have. The same goal inspires the display furniture, which we see as an ergonomic workstation for retailers. We attach special importance to high-quality materials, careful workmanship and durability.

There is no substitute for a personal, individual consultation with trained experts. To make sure this is always available, we have created JURA LIVE: a modern tool that offers the very best professional advice from our own team at the digital point of sale. Thanks to JURA LIVE, customers can learn all about the JURA range wherever they are – whether in a traditional store or online. Many of our physical points of sale are already equipped with JURA LIVE, giving our retail partners access to the expert knowledge of our specialists at all times. In an increasingly digitised world, physical product experiences are becoming blended with digital ones to create a ‘phygital’ future.

The JURA Coffee Academy provides tailor-made training for both sales staff and all our employees. Through interactive training resources, it provides comprehensive knowledge about our brand, our products and the world of coffee.